转载 2005年10月11日  

Streaming Radio Gains 38 Million Listeners

San Francisco, CA  94111           October 11 2005

Streaming Radio is THE Hot Medium: Why have your show on HealthRadioNetwork.com ?

By Dr. Meg Jordan, Global Medicine Hunter

(Chicago, IL -- Oct. 11, 2005)---What do you listen to? Radio on the Internet, regular radio from your local stations, or satellite radio from well-known broadcasters in cities 1,000 miles away?

When given affordable choices, most people opt for all three. So trying to determine which radio format will gain the upper hand is senseless in this day and age of expanded options.

Computer-driven radio on the Internet makes sense at work, terrestrial radio helps you manage your drive time, and there's nothing like satellite when you're crossing long distances with nothing but static on the dial.

Perhaps the only surprise in burgeoning media is how rapidly Intenet radio has become popular. According to a study by Nielsen/ Net Ratings, more than 38 million consumers have used Internet audio in the past month.

Why? "We satisfy the interests and needs of people who know what they want. In the case of health talk, we can bring them the latest findings, most entertaining format, and high quality programming," explained Tim Disa, President and co-founder of Health Radio Network, a new all-health talk syndicate based in Chicago.

His Health Radio Network provides weekend programming to terrestrial stations coast to coast, but will now be expanding its weekday Internet offerings due to the growing traffic on the web.

According to Disa, Health Radio Network offers:

- Better R E A C H . . . . Streaming online radio is not limited by geographic region – it can be accessed anywhere, anytime by anyone with a browser – at the office during the week and with WiFi, which is growing exponentially, Internet Radio will, soon, be totally mobile.
- Better Targeting . . . . People who care about their good health are searching the ‘Net for the best
Reliable information – HealthRadioNetwork.com provides TALK RADIO 24/7 online so that listeners can tune in anytime to hear personality driven talk radio all about health, wellness, and fitness.
Complete interactivity . People can call in and email questions and comments. Or listeners can access programs on demand by utilizing the archived shows or the Podcasts.
- More Advertising Receptive Audience . . . . A recent study by Arbitron and Edison Media Research revealed that the online streaming model of free programming content supported by advertising is preferred by Internet broadcast users.
- Longer “Prime Time” . . . . Traditional radio emphasizes morning and late afternoon “drive times” as their Prime Times – streaming radio works just the opposite.

Reaching People On Their Terms

Prime time for Internet Radio is 9 a.m. (local to 5p.m. (local), when people are at their desks. Usage peaks again from 7p.m. (local) to 11p.m. (local) when people are at home after work and logging onto their computers. That means any advertiser or program producer enjoys more opportunities to deliver their message to their audience.
- Longer Time Spent Listening . . . . People who listen to streaming audio listen longer than radio audiences – almost twice as long – averaging 3.7 hours!
- Easier response and Actionability . . . . Consumers hearing your message while working at their desks can take immediate action – writing down telephone numbers, logging onto web sites, sending an email, or responding with urgency to a limited time offer – something people driving in their cars can’t do easily.
- Residual Effect . . . . Each time a HealthRadioNetwork.com Program tells a colleague, friend, sponsor, or client about their radio program more people will listen.

Perhaps Intenet radio is simply growing through viral marketing -- that contagious word-of-mouth report that spreads like wildfire on the web.

Serving well-niched markets with timely and entertaining formats is a formula for success. Health Radio Network hopes that formula makes it a household name by 2006.

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Dr. Meg Jordan's GLobal Medicine Hunter show is nationally syndicated on Health Radio Network. Reach her at mail@megjordan.com

Contact Tim Disa at Tim@Air-Time.com
　

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