Amateur Deejays Find a Niche on Live365
By Mike Musgrove
Washington Post Staff Writer
Sunday, October 30, 2005; F07
By day, Chauncey Canfield is
a systems analyst for a federal contractor in Washington.
But by night, he's a disk jockey on the Groove Palace, an
Internet radio station of his favorite tunes that streams
over the Live365 network.
Live365 (
http://www.live365.com
), a Web service that's sort of like a blog-hosting outfit
for music fans, has thousands of amateur deejays such as
Canfield who share their favorite tunes with the world.
 |
| About 3 million
people tune in to Live365 each month. |
And like traditional radio
stations, those hosted on Live 365 allow listeners to tune
in at no charge. For folks tired of what's in their iPod and
at a loss for what new tunes to listen to, Live365 can be a
blessing.
In part, that's because the
stations cover just about every imaginable musical style.
Canfield's specialty is a genre of electronic music called
downtempo, a sort of funky cross between dance and jazz. Few
cities could support a terrestrial radio station of this
type, but the Internet lets him reach fans around the globe.
In a good month, his four-year-old online radio station
receives about 8,000 listener-hours.
Canfield pays Live365 $14.95
a month for his station, but that bill is usually trimmed to
mere pennies because of a listener rewards program in which
Live365 repays people who run popular stations.
And one nice perk of being a
tastemaker is that he gets free music from musicians who
hope he'll promote their stuff by putting it in the mix,
which he updates every few weeks.
For their subscription fees,
Live365 deejays get what amounts to a music locker -- the
least expensive package, priced at $9.95 per month for 100
megabytes worth of storage, about 60 tracks. The most
popular offering, priced at $24.95, triples that capacity.
The service also dictates how many visitors -- from 25 to
100 -- can listen to a station at once.
The company also keeps track
of how often a song is played and takes care of paying the
royalties that eventually end up in the artists' pockets.
David Porter, business
development manager for California-based Live365, said most
listeners tune in during the workday. The service has about
3 million unique listeners each month, accounting for some
15 million hours of listening.
That number could go up if
the company pulls off some deals in the works, including
plans to make the music collections accessible on digital
video recorders or downloadable to mobile devices such as
cell phones.
For listeners, the only catch
is the occasional commercial -- unless they upgrade to a
$5.95-a-month VIP membership, which is further discounted
for a long-term commitment.
With
so many deejays sharing their favorite tunes, trying to find
music that Live365 doesn't have feels like throwing rocks at
the moon. In any case, I couldn't stump the site's search
engine, which lets you search for artists and song titles as
you try to find a good station.
After logging on to Live365,
I spent a few hours listening to music from India, just for
the heck of it. Looking for a good soundtrack to set the
mood for Halloween? There are plenty of stations catering to
the occasion. There is even a whole station with nothing but
covers of Johnny Cash songs.
And if you like what you
hear, click on the button next to the name of the song so
you can buy it -- from Amazon.com, Apple's iTunes Online
Music Store or MSN Music, for example.
But setting out to listen to
music on Live365 can also be a bumpy road. Google and
Apple's iTunes have been widely praised for having slick,
intuitive, uncluttered interfaces, but that's not the case
here. In the free version, the Live365 interface features a
big ad and a bunch of buttons encouraging you to upgrade or
adjust your account preferences.
Another mild frustration, an
unavoidable part of the company's business model, is that
sometimes when you stumble across what seems like a good
station, there will be a notice that a station is "full"
because it has reached its listener capacity for the time
being.
Frustrating as that is, there
are probably a few hundred other stations that will spark
your interest. That can be great -- or overwhelming. But
with a little patience, you can find some cool stuff like
Canfield's Groove Palace, my new favorite radio station --
if that's what you call it.
In fact, if your computer has
decent speakers and is close enough to the living room, the
general lameness of terrestrial radio -- and the whole
'should-I-get-XM-or-Sirius?' debate -- becomes a
conversation topic that fades into the background.
© 2005 The Washington
Post Company